Display card, price ticket, and the like



Oct. 1 1927.

w. H. SMEDLEY DISPLAY CARD, PRICE TICKET, AND THE LIKE Filed Feb. 23, .1927

Patented Oct. 18, 19 27 UNITED STATES WILLIAM HENRY SMEDLEY, STOKEON-TRENT, ENGLAND.

nrsrLAY CARD; PRICE TICKET, AND THE LIKE.

Application filed February 23, 1927, Serial No. 170,292, and in Great Britain September 19, 1925. I

This invention relates to improvements applicable in connection with display cards to be exhibited in shop windows or the like, price tickets for attachment to articles to 5 be sold, calendars, cut-outs, or other articles where at present the means of support is the usual carboard strut, or the only means of attachment is string or the like which is not capable of supporting the ticket at any desired angle. By the use of the improvements according to the invention, a display card or calendar or cut-out, as the case may be,'can be supported at various angles 'of inclination without trouble, or a price ticket can be attached to the article to be sold with the ticket arranged at the best angle for viewing conveniently.

In accordance with the present invention,

I employ in connection with the display card, price ticket or the like, a length of metal strip of suitable section covered with paper, cotton or the like to form a sheath, (the material of the covering being braided, if desired) and fastened securely thereto preferably by an adhesive pad. The length and cross section of the covered or braided strip are adjusted to the purpose for whichit is intended and the article to which it is applied, and it may be furnished with a tag at one end and be flattened out at the other where it is attached to thedisplaycard, ticket or the like, so as to cause as little protuberance as possible. Where the strip takes the place of a cardboard strut, as for display cards, calendars or the like, which are of (relatively) considerable weight, it may be or more in breadth, but for attaching a price ticket to an article such as a cup, it will preferably be a little thicker than string or twine.

The strip so formed is sufficiently flexible to bend into any desired shape or position, and yet sufficiently stiff without being springy to stop in the shape or position into which it has beenbent.

The invention is illustrated by way of example in the accompanying drawings, in which:

Fig. 1 shows its employment as a supporting strut in connection with a display card, calendar or the like, a View from the rear being shown.

Fig. 2 is a side view corresponding to Fig. 1, but with the strut actually in position supporting the article.

Fig. 3 is a rearview showing the application of the invention to a price ticket, Fig. 4 showing the ticket actually in use on the handle of the cup.

Fig. 5' is a cross-section on an enlarged scale of the strip shown in Fig. 1 the section being on the line AA of that figure.

Referring to Fig. 5 of the drawings, the metal A which forms the core of the covered or braided strip is chosen according to the work which'it has to perform. For most purposes lead will probably be preferable,

but brass, copper, zinc or the like may be employed to give greater stiffness and strength, provided that they are sufiiciently flexibleto bend into the required position. The strip A may be rectangular, circular or other section as found most desirable. It is covered with a flexible material B of paper, cotton or the like, which may be braided, if desired, and which forms a sheath which helps to retain the metal strip in the peeltion into which it maybe bent. The braided or covered strip is preferably attached to the article (display card, price ticket or the like) by an adhesive pad C (Fi s. 1 and 3.)

The stiffness yet flexibility 0% the attachment allows the display card to be tilted to various angles (Fig. 2) or the price ticket to be held in a desired position (Fig. 4) in which it can easilybe read.

As has been said above, the attachment of the covered orbraided strip to the article is preferably by means of an adhesive pad at the backof the latter, as this is probably the simplest and cheapestmethod. Nevertheless, other forms of attachment may be used during the manufacture ofthe article.

I claim i A display device comprising a card and a flexible non-resilient support connected thereto, said support comprising a metallic core and a sheathing adhesively secured to said core, and said support being adapted to have one end portion bent over a third element to frictionally grip the same and to carry by its otherend portion said card and to support the same in any position of ad justment.

WILLIAM HENRY SMEDLEY. 7 

